As we celebrate the World Cancer Day this 4th February 2024, Sultan Qaboos Comprehensive Cancer Care and Research Center, (SQCCCRC) continues to exert its ongoing efforts to combat cancer and reduce its impact on individuals and communities around the world. SQCCCRC’s approach to cancer prevention and care is the essence of celebrating World Cancer Day. The Center’s initiative aimed at raising awareness about cancer, promoting early detection, prevention and treatment, and advocating for improved access to health care services for cancer patients understanding the inequities in cancer care and making the necessary progress to address them.